Carrollwood · Tampa Bay
What a $47 Chiropractic Offer Actually Costs
You have probably seen a first visit advertised for $39, $47 or $49. Here is how that model works, what usually comes after it, and what to ask before you agree to anything.
The offer that isn’t the price
An introductory price is a marketing tool, and there is nothing wrong with one. Plenty of businesses use them, and a clinic that advertises $47 is not doing anything improper by advertising $47.
What matters is what the number is for. In this model the introductory visit is not the product being sold. It is the step before the product, and the product is usually a plan.
The structure is consistent enough to describe:
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The introductory visit
Advertised at $39, $47 or $49. It typically covers a consultation, an examination and often X-rays.
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The report of findings
A second appointment, usually within a few days. Your findings are presented along with a recommended course of care, and this is where the cost of that care appears for the first time.
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The plan
A set number of visits over a set number of months, quoted as a package rather than per visit. It can run to several thousand dollars, paid up front or financed before the care begins. That is the number the $47 was there to introduce.
None of that is hidden. It is a business model, and it is legal, and for some patients a structured course of care is genuinely the right recommendation. But the advertised number and the cost of the care are two different numbers, and only one of them is on the sign.
Why the first number can be so low
An introductory visit priced at $39 or $47 is usually the entry point to a longer plan of care, and the plan is where the real cost sits. That is a normal way to sell care. It is only a problem when you cannot see the second number before you agree to the first.
So the question worth asking is not whether the first number is low. It is whether you are shown the second number before you commit to anything.
What to ask before you agree to a plan
These questions work anywhere, including here. A clinic that is comfortable answering them in writing is telling you something, and so is one that is not.
- What is the total cost of everything you are recommending, in writing, before I decide?
- Am I paying for these visits up front, or as I have them?
- What happens to my money if I improve early and stop, or if I move?
- If I am owed money back, is it refunded in cash, or only as credit toward future visits?
- Is there a financing agreement, and who is the lender?
- Will I see the same doctor at every visit?
- What is re-examined along the way, and how will we know whether this is working?
Ask for the answers on paper. A quote you can take home and read is a reasonable thing to want before spending several thousand dollars.
How this practice is priced instead
Our prices are published up front
What a visit costs is on the pricing page, not revealed at a report of findings. You can read it before you call.
There is no prepaid package to buy
We do not sell multi-month care packages paid up front. You pay for a visit when you have it. Memberships are optional, on the terms in the membership agreement.
The first visit is the visit, not a step before the sale
The Pain Source Exam is a complete examination with Dr. Koser, your findings explained the same day, and treatment that same visit unless the examination finds a reason it should not. You leave with what you came for.
Our introductory price is higher than $47 on purpose. It is set to cover the time the visit actually takes, so that nothing after it has to.
Common questions
Is there anything wrong with a $47 offer?
Not in itself. An introductory offer is ordinary marketing, and a clinic advertising one is not doing anything improper. What matters is what comes after it, and whether the total cost of the care being recommended is given to you in writing before you commit.
Why is your new patient visit more than $47?
Because it is priced to cover the time it takes rather than to get you through the door. The visit is a complete examination with Dr. Bobby Koser, DC, chiropractic physician, your findings explained the same day, and treatment that visit when it is appropriate. If he thinks ongoing care fits your situation he may recommend a membership, and memberships here are optional, on the terms in the membership agreement. There is nothing to prepay and no multi-thousand dollar multi-month package to sign.
Are prepaid care plans a bad thing?
Not automatically. A structured course of care can be the right clinical recommendation, and paying in advance can carry a discount. The thing to be careful about is agreeing to a long plan before anyone has re-examined you, and paying for visits you may not end up needing.
Do you offer any discount for new patients?
Yes. New patients start with the Pain Source Exam at a new-patient price, one per patient, self-pay only. The price and the terms are published on the Pain Source Exam page before you book, which is the whole point.
THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS A RIGHT TO REFUSE TO PAY, CANCEL PAYMENT, OR BE REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION, OR TREATMENT THAT IS PERFORMED AS A RESULT OF AND WITHIN 72 HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED FEE, OR REDUCED FEE SERVICE, EXAMINATION, OR TREATMENT.
What if I have already signed a plan somewhere else?
Read your agreement for the cancellation and refund terms, and ask that clinic directly what you are owed if you stop early. We are happy to examine you and give you our own opinion on what you need, and you are under no obligation to leave anywhere.
Been quoted a plan and want another look?
If you went in on a low introductory price and left with a recommendation for months of visits costing thousands, and you would like an examination before you decide, you are welcome to book one here.
You would get a complete examination with Dr. Koser and his own opinion on what your findings call for, written down so you can hold it next to what you were told. He may well agree with the plan you were offered. That happens, and you would hear it either way.
You are under no obligation to leave the clinic you are seeing, and nothing here asks you to.
This is a paid visit, not a free consultation. The price and the terms are published before you book, which is rather the point of this page.
Also worth reading: how to choose a chiropractor, including us, and how the walk-in chain model works.
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This page is general health information and is not medical advice for any individual. Whether any of the care described here is appropriate for you depends on your examination. Talk to Dr. Bobby Koser, DC, about your own situation.
Read the prices first. That is the point.
Every bookable visit and what it costs, published before you call.